Analysis of Digipak Adverts

Conventions of an album advert that are included in this are the band name, album title and website for the band however what we do not see it’s the album release date which usually are features on adverts.

The Killers image is of a mosaic with a range of such as, purple, pink, white, orange, red, brown and burgundy. When looking at the poster you feel as if you’re in a dream world, like it’s an imagination. This can be a connoting of what the album is going to be like a fantasy that takes you out of your skin into something more beautiful.

The font for the band name is used throughout various albums of theirs and is seen to be constant. It’s bold and white which stands out significantly, especially surrounded by different shades of purple. The Album title is below in black with a smaller font which also is clearly seen.

 The bottom on the advert has a black fade effect with has a clear white bold font stating it’s a brand new album and the new single ‘Human’ on the line below in a smaller font size.

The wording and layout of this album advert is simple but still has an artistic feel to it with the imagery

The Kings of Leon used a frame work cut into four parts; each member face is seen in a frame merged with an image that resembles an eagle. The imagery is clear and is done as if shots from a camera frame.

The font used for the album title resembles that of 80/90’s computer game in the style green with space bars in-between each word. Underneath we can see a brief description of songs from the album that has already been chart toppers. This style is white and in a medium font.

The last line has ‘OUT NOW’ in red and positioned right in the middle of the line. This gives a clear view to the audience/public that this is the 2^nd most important information that need from this topic. When staring at the advert you first see the green as its bright and big , this is don’t to show the album name. Then we see bold red which has the release date aka now so then its connoting to the audience they should buy the album since it’s out now and the middle line written in white already shows that the music is worth whilst as the songs are topping the charts.

At the bottom of the advert we see logos for music website ‘play.com’ where you can purchase the album online.