How effective is the combination of your main product and
ancillary texts?
DIGIPAK :
Does it fulfil its purpose?
I believe my digipak fulfils its purpose as it uses codes
and conventions of a digipak. Not only that but in certain ways it also has
developed and challenged theses codes and conventions. We incorporated logos,
track list, band man, main image, age restriction, bar code and a colour scheme
for our album. Whist the magazine advert included the release date, album
title, band name, website of the band and recording label logos. We developed
this by adding an image of the album on the advert and not using a set release
date but a message “ out now!” and also the track listing of the songs within
the album to give the audience a view of topics discussed within songs. The
digipak is recognisable as the audience would be able to distinguish it as an
album cover and poster from the music genre, based on the band name and the
style it uses.
(This image is what is shown on the power point after I answer the question, its to give a visual example of what the question is speaking on)
How does it combine with the album advert?
The digipak combines with the album advert because they both
use the same imagery background, colour scheme and font style. The background
uses faded still shots from scenes within our music video made into a collage.
The colour scheme of black and white was a better choice to use instead of
mixing different colours for each element of the digipak as it would have
looked like different products instead of the same household theme. The font is
also a theme that’s been used throughout the digipak as we used it for the
band’s name. The font originally came from the actual bands albums which
include - minutes to midnight, road to revolution and songs from the
underground. This not only shows intertextuality but also continuity within our
digipak, connecting everything together.
Would it be appropriate for your target audience?
Yes, because they all link together to show they are a Rock
music band with the bold edgy font used, the imagery of the album advert and
album cover gives a sense of a message to the audience instead of just an image
of them artist, so then its promoting the music not the person. The lyrics and
experience of the song is what we wanted the audience to connect with most, not
the just artist. Since this is a code and convention often used by rock
bands/artist, as they would used their album main image to put across a message
instead of a photo of themselves. I think we have made it appropriate for our
target audience by how we have produced our digipak.
How does it combine with your music video?
The digipak as a whole links in with our music video as we
used elements such as the background we created by sit shots from scenes made
into a collage. This is a theme background that we have used throughout our
digpak. It’s been consistent. Another theme we used was the crumpled paper bag
effect on our album cover. This was done to keep a link between our video and
digipak as the paper bag heads are noticeable to our video and would then allow
the album to also be noticeable to the audience.
How does it combine with the album cover?
The parental advisory logo is also placed on the album cover
letting the audience know that there are some serious issues being discussed
within the album, it’s more than just the music it’s a voice to be heard. The
codes and conventions of album cover usually have this logo displayed on the album
that we have used within our digipak.
ALBUM ADVERT:
How does it combine with your digipak?
Yes, since we used a specific brand identity as we realised
that the band’s logo was black and white, the song subject matters is usually
dark and intensive. We then decided to saturate the colours in the music video
(not using bright colours e.g. yellow); we then had faded images from the music
video. All the effects were then made then same e.g. setting the saturation of
each image to the same amount and adjusting the vibrancy of each image. This
is how we create our background for our digipak. Placing an image of the album
cover on the magazine advert promoted the combination of the digpak and the
album as it became recognisable to the audience. The used for the band name was
also consistent within our digipak, it’s also the font used by 3 preview albums
of the band we used.
Would it be appropriate for your target audience?
I think it is does to the style used since it come across as
a rock music advert and not another genre of music. Pop would use an image of
the artist whilst rock uses an image that sends a message and I believe this is
what we have don within our advert. The target audience is appropriate as a
child would be attracted to bright and bold colours whilst more mature people
would lean towards neutral colours such as black and white. This established
our older audience whilst the font style used would attract a teenage audience
as its edgy and bold. Some youth can still be seen within this font. So they we
get a mature young audience buy the way we have set out our advert.
Does it fulfill its purpose?
I believe so; we have promoted the album by adding an image
of the band and getting a track listing of the songs featured. The main image
and household style of the advert is very similar to the album and recognisable
then for the audience to go and purchase the our product.
MUSIC VIDEO:
Does it fulfill its purpose?
Yes, we created a rock music video that was relation to the
lyrics of our chosen song. By using black and white saturated edits we created
a dim setting throughout the video, this was because the subject matter was
dark and intense. We related the lyrics to the visuals again for example when
the lyric ‘BREAK!’ was shouted our actor Terry (the teacher) ripped the paper
with the previous lyrics written on into two. This carries the emotion of the
song to the audience whilst keeping a link between the two narratives. We used
intertextuality by including the band name on a White board behind the
‘Teacher’ in a scene at the beginning of our music video, this was also done on
our album cover as we choose to mate the band name stand out.
How does it combine with the album advert and digipak?
We used a specific brand identity was with the colour scheme
of black and white, the song subject matters is usually dark and intensive. We
then decided to saturate the colours in the music video (not using bright
colours e.g. green); we then had faded images from the music video. All the
effects were then made then same e.g. setting the saturation of each image to
the same amount and adjusting the vibrancy of each image. This is how we
create our background for our digipak
Is it appropriate for your target audience?
The issues shown within our video are for an older age group
of teenagers as it is set within a school, and uses students. It then deals
with topics such as bullying which is most common in every school and is likely
to be experiences by most students so they are able to relate to this.
Overall view:
As we have done this, I think it shows our vision to take
something ordinary and make it extraordinary by giving it that push it needs to
be better than ever anticipated. Whenever given criticisms we always took it
into consideration, and then went back to the drawing board to see how it would
work if we applied it to our work. By being this open minded and understanding
we were able to communicate better as a group. Which then lead to us bettering
our work as we all had the same mind-set goal.
Being created the album cover and magazine advert open minded to change
as in the beginning they weren’t our initial ideas. We did the same for the
storyboard of the music video as that also went through quite a few changes.
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