A2 Media Music

This question I've chosen to do on PowerPoint, however blog spot wont allow me to upload this to its site so I will have to show my Evaluation questions by print screens/ writing it on this post. I have Emailed my teachers a copy of my power point for this question.

How effective is the combination of your main product and ancillary texts?

DIGIPAK :

Does it fulfil its purpose?

I believe my digipak fulfils its purpose as it uses codes and conventions of a digipak. Not only that but in certain ways it also has developed and challenged theses codes and conventions. We incorporated logos, track list, band man, main image, age restriction, bar code and a colour scheme for our album. Whist the magazine advert included the release date, album title, band name, website of the band and recording label logos. We developed this by adding an image of the album on the advert and not using a set release date but a message “ out now!” and also the track listing of the songs within the album to give the audience a view of topics discussed within songs. The digipak is recognisable as the audience would be able to distinguish it as an album cover and poster from the music genre, based on the band name and the style it uses.

(This image is what is shown on the power point after I answer the question, its to give a visual example of what the question is speaking on)

How does it combine with the album advert?

The digipak combines with the album advert because they both use the same imagery background, colour scheme and font style. The background uses faded still shots from scenes within our music video made into a collage. The colour scheme of black and white was a better choice to use instead of mixing different colours for each element of the digipak as it would have looked like different products instead of the same household theme. The font is also a theme that’s been used throughout the digipak as we used it for the band’s name. The font originally came from the actual bands albums which include - minutes to midnight, road to revolution and songs from the underground. This not only shows intertextuality but also continuity within our digipak, connecting everything together.

Would it be appropriate for your target audience?

Yes, because they all link together to show they are a Rock music band with the bold edgy font used, the imagery of the album advert and album cover gives a sense of a message to the audience instead of just an image of them artist, so then its promoting the music not the person. The lyrics and experience of the song is what we wanted the audience to connect with most, not the just artist. Since this is a code and convention often used by rock bands/artist, as they would used their album main image to put across a message instead of a photo of themselves. I think we have made it appropriate for our target audience by how we have produced our digipak.

How does it combine with your music video?

The digipak as a whole links in with our music video as we used elements such as the background we created by sit shots from scenes made into a collage. This is a theme background that we have used throughout our digpak. It’s been consistent. Another theme we used was the crumpled paper bag effect on our album cover. This was done to keep a link between our video and digipak as the paper bag heads are noticeable to our video and would then allow the album to also be noticeable to the audience.

How does it combine with the album cover?

The parental advisory logo is also placed on the album cover letting the audience know that there are some serious issues being discussed within the album, it’s more than just the music it’s a voice to be heard. The codes and conventions of album cover usually have this logo displayed on the album that we have used within our digipak.

ALBUM ADVERT:

How does it combine with your digipak?

Yes, since we used a specific brand identity as we realised that the band’s logo was black and white, the song subject matters is usually dark and intensive. We then decided to saturate the colours in the music video (not using bright colours e.g. yellow); we then had faded images from the music video. All the effects were then made then same e.g. setting the saturation of each image to the same amount and adjusting the vibrancy of each image. This is how we create our background for our digipak. Placing an image of the album cover on the magazine advert promoted the combination of the digpak and the album as it became recognisable to the audience. The used for the band name was also consistent within our digipak, it’s also the font used by 3 preview albums of the band we used.

Would it be appropriate for your target audience?

I think it is does to the style used since it come across as a rock music advert and not another genre of music. Pop would use an image of the artist whilst rock uses an image that sends a message and I believe this is what we have don within our advert. The target audience is appropriate as a child would be attracted to bright and bold colours whilst more mature people would lean towards neutral colours such as black and white. This established our older audience whilst the font style used would attract a teenage audience as its edgy and bold. Some youth can still be seen within this font. So they we get a mature young audience buy the way we have set out our advert.

Does it fulfill its purpose?

I believe so; we have promoted the album by adding an image of the band and getting a track listing of the songs featured. The main image and household style of the advert is very similar to the album and recognisable then for the audience to go and purchase the our product.

MUSIC VIDEO:

Does it fulfill its purpose?

Yes, we created a rock music video that was relation to the lyrics of our chosen song. By using black and white saturated edits we created a dim setting throughout the video, this was because the subject matter was dark and intense. We related the lyrics to the visuals again for example when the lyric ‘BREAK!’ was shouted our actor Terry (the teacher) ripped the paper with the previous lyrics written on into two. This carries the emotion of the song to the audience whilst keeping a link between the two narratives. We used intertextuality by including the band name on a White board behind the ‘Teacher’ in a scene at the beginning of our music video, this was also done on our album cover as we choose to mate the band name stand out.

How does it combine with the album advert and digipak?

We used a specific brand identity was with the colour scheme of black and white, the song subject matters is usually dark and intensive. We then decided to saturate the colours in the music video (not using bright colours e.g. green); we then had faded images from the music video. All the effects were then made then same e.g. setting the saturation of each image to the same amount and adjusting the vibrancy of each image. This is how we create our background for our digipak

Is it appropriate for your target audience?

The issues shown within our video are for an older age group of teenagers as it is set within a school, and uses students. It then deals with topics such as bullying which is most common in every school and is likely to be experiences by most students so they are able to relate to this.

Overall view:

As we have done this, I think it shows our vision to take something ordinary and make it extraordinary by giving it that push it needs to be better than ever anticipated. Whenever given criticisms we always took it into consideration, and then went back to the drawing board to see how it would work if we applied it to our work. By being this open minded and understanding we were able to communicate better as a group. Which then lead to us bettering our work as we all had the same mind-set goal. Being created the album cover and magazine advert open minded to change as in the beginning they weren’t our initial ideas. We did the same for the storyboard of the music video as that also went through quite a few changes.

This is the re-edited version of our music video. After taking back audience feedback and some constructive criticism we put it to use and tried to apply it to our video. our teacher advised us to add a split screen as it would reflect our technical skills but when we tried to do this it did not look appropriate so we opted to leave it out. it was better to leave the video without the split screen in case we ruined the whole thing by adding it.

Our teacher also send a chain email to other staff members of our video without letting them know we were the creators. They gave back more feedback than anticipated and was helpful in giving us ways to make our video better. For example one teacher said that we she make the edits clearer and speed up certain scenes within the video. We then went back and re edited it buy fastening the pace of the edit with Emmanuel running through the corridor as it seemed to drag on before. we also refined the video and made the entire thing clearer.

Even thought the things that we have change have been small, they have helped to make a big difference in improving the visual of our video.