Our target audience is mostly teens. From our research that we conducted in the 6th form that we attend, giving out questionnaires across the year groups to teenagers. We found that majority of people have or do listen to music. Based on our target audience of the age range 11-18, we've seen that this is the period during a teens life where they are most affected by bullying. 11 year olds start as small fishes in a big pond at a new big school (secondary) whilst 16 yr olds go onto college or 6th form with the same situation except its more to the working world of adults where they are solely dependent on themselves.
AGE: 11-18
DEMOGRAPHIC: unemployed students, probably working class.
Representation
TEENS: the most crucial social group because the narrative and the issues are based around them.
MALES/FEMALES: Males are mainly the protagonists in rock music videos; we are sticking to the conventions. Females aren't portrayed in any way.
RACE: the majority of our characters will be wearing paper bags, accept the main character. We were undecided on who was the main character but due to convenience we were able to use Emmanuel Agyeman.